The tones translate to morse code: low tone for dots and high tone for dashes. You will then get the following letter pairs: J N L R V X A G L R V X J R If you're really clever, you might pick up on the announcer referring to "midsection", "50%", "center" and things like that, which might lead you to try finding the letter that's midway between the two letters. This leads you to the answer: DOWNLOW